Your target market needs to be defined in order for your business to be successful. Even the largest companies in the world have defined target markets. You have to ask why is that?
Why would some of the world’s biggest and best spend millions of dollars researching and trying to understand their target markets? Surely, they are famous enough that they don’t need to advertise?
These companies understand that if you don’t know who you are selling too, what benefit you provide them and why they should choose you over any other makes the difference between leading the pack or failure.
Understanding what makes your customers tick, their pain points and their desires will unlock new ways to deliver your offering to them.
Luckily for you, we have developed a quick worksheet that helps you discover who you are selling to, and it’s totally FREE.
Feel free to to checkout our other free guides here.
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Coming up next, a Brand Interrogation worksheet helping you define and differentiate your brand.