Community Chest has been changing the lives of the many for 90 years through the help and support of the fortunate few. They together with their philanthropic partners have instilled hope by changing the narratives and plot lines of the many. And for the next 90 years, Community Chest will forever…#Changethestory.
The #ChangeTheStory concept was pulled through the creative elements in a style and message guide, bringing their 8 core values and vision to life by showcasing the power of human potential through a connecting thread. This thread promoted the connection between partners, communities and the private sector as they all work together to create better outcomes in the Western Cape community and highlighted the message “Uniting Communities” and “Celebrating 90 years of impact.” The guide created a brand platform for community chest to use across events, stunts and branding environments.